As a logo is the core of visual identity, it must permit the immediate identifier of your site.

Your logo must be unique and universal to conserve all of its sense. The logo must be present in the most different background but steel conserve proportions, colors and visual impact.

The enterprises must understand logo type immediately and the logo is clearly identified by the consumers.

Logo must be universal to conserve the sense and be understandable in countries with different cultures and languages. It must appear on all types of backgrounds : on the plane surface with considerable volume, different materials and on electronics media such as Minitel screen, a website or video image. In all cases, logo must conserve the physical and strategic properties : the stability of the color, the proportions, the visual impacts….

Logo has long existence duration : 10, 20 or more. Normally, it survives longer than its creators, even than an enterprise. A logo shouldn’t be inspired from mode tendency, which is fugacious in essence.

Certain colors and typophraphy which are very fashionable at this moment but become outmoded quickly. The professionals therefore have to confront with a very hard work : create a in-temporary logo which is with little advance, original but still base on the sure values.

Therefore, the tasks of your designers are to create logotypes which are intemporal and innovative, original but still base on the sure values.